{"id":11044,"date":"2021-03-16T12:51:50","date_gmt":"2021-03-16T11:51:50","guid":{"rendered":"https:\/\/www.bodegasgranbazan.com\/?p=11044"},"modified":"2021-03-16T12:51:50","modified_gmt":"2021-03-16T11:51:50","slug":"pillar-of-a-wine-brand-bodegas-granbazan","status":"publish","type":"post","link":"https:\/\/www.bodegasgranbazan.com\/en\/pillar-of-a-wine-brand-bodegas-granbazan\/","title":{"rendered":"The pillars of a wine brand"},"content":{"rendered":"<p>We could start by saying: \u00ab<em>Once upon a time<\/em>\u00ab, or, \u00aba <em>long time ago<\/em>\u00ab, but no, we do not plan to start like this, better, we will start at the end.<\/p>\n<p><strong>Granbaz\u00e1n Winery<\/strong>, with 40 years of history is in the XXI century, considered one of the emblematic wineries in the <em>Saln\u00e9s Valley<\/em> in the <strong>D.O R\u00edas Baixas<\/strong><\/p>\n<p>Its product, as you well know, is <strong>Albari\u00f1o wine<\/strong>.<\/p>\n<p>And it is likely that you are wondering: <em>How did it get here without disappearing during the course of the political, social and economic history of Spain?<\/em><\/p>\n<p>The answer would be the following: with large doses of entrepreneurship, perseverance and enthusiasm to change and believe in a project.<\/p>\n<p>In 1965, the first property acquired the <em>Finca de<\/em> <em>Tremoedo in Vilanova de Arousa<\/em>.<\/p>\n<p>Imagine at that time and before the Transition, a father and a son in front of a pine forest.<\/p>\n<p>Start deforesting, plowing the land, planting vines on 14 hectares of land. With the sole purpose of reaching their goal, to be producers of <strong>Albari\u00f1o wine<\/strong>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11148\" src=\"https:\/\/www.bodegasgranbazan.com\/web26\/wp-content\/uploads\/2021\/03\/granbazan_finca_salnes-72-pp.jpg\" alt=\"Finca del Saln\u00e9s en Bodegas Granbaz\u00e1n\" width=\"370\" height=\"300\" srcset=\"https:\/\/www.bodegasgranbazan.com\/web26\/wp-content\/uploads\/2021\/03\/granbazan_finca_salnes-72-pp.jpg 1600w, https:\/\/www.bodegasgranbazan.com\/web26\/wp-content\/uploads\/2021\/03\/granbazan_finca_salnes-72-pp-300x243.jpg 300w, https:\/\/www.bodegasgranbazan.com\/web26\/wp-content\/uploads\/2021\/03\/granbazan_finca_salnes-72-pp-1024x830.jpg 1024w, https:\/\/www.bodegasgranbazan.com\/web26\/wp-content\/uploads\/2021\/03\/granbazan_finca_salnes-72-pp-768x623.jpg 768w, https:\/\/www.bodegasgranbazan.com\/web26\/wp-content\/uploads\/2021\/03\/granbazan_finca_salnes-72-pp-1536x1245.jpg 1536w, https:\/\/www.bodegasgranbazan.com\/web26\/wp-content\/uploads\/2021\/03\/granbazan_finca_salnes-72-pp-600x486.jpg 600w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/p>\n<p>They forged the <em>first pillars<\/em>, at that time the <strong>Beatles<\/strong> were rocking, the vines took root and after the return of the son of <em>Alsace and Germany<\/em> from where he acquired knowledge to make <strong>wine<\/strong> was when they decided to rebuild the French-style Chateau, (but this well deserves another history ). <strong>Spain<\/strong> was preparing to establish its Democracy.<\/p>\n<p>It was then in 1981, when <strong>Granbaz\u00e1n<\/strong> began to be a Brand, a vision come true. <em>Business was ready!<\/em><\/p>\n<p>Its sales strategy paved the way for <strong>Albari\u00f1o wine<\/strong>, in the national and international market.<\/p>\n<p>But, and we return to social policy and the ups and downs of the economy. The 2010 crisis was difficult to overcome, everything changed suddenly and without being able to avoid it, the <strong>Granbaz\u00e1n Winery<\/strong> passed into the hands of <em>another family business, that of Pedro Mart\u00ednez Hern\u00e1ndez.<\/em><\/p>\n<p>From 2017 to the present day, the <strong>Granbaz\u00e1n<\/strong> team is working again for its legacy, opening its sights to new nearby and international markets and updating itself. <em>Profiling new <\/em><strong>pillars<\/strong><em> of a <\/em><strong>Brand<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>We could start by saying: \u00abOnce upon a time\u00ab, or, \u00aba long time ago\u00ab, but no, we do not plan to start like this, better, we will start at the end. Bodegas Granbaz\u00e1n, with 40 years of history is in the XXI century, considered one of the emblematic wineries in the Saln\u00e9s Valley in the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100],"tags":[108,135,151,130,111,152,112,113,131],"class_list":["post-11044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-albarino-en","tag-granbazan-en","tag-history","tag-rias-baixas-en","tag-spanish-wine","tag-story","tag-white-wine","tag-wine","tag-winery"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The pillars of a wine brand - Granbaz\u00e1n - Bodegas GRANBAZ\u00c1N<\/title>\n<meta name=\"description\" content=\"Bodegas Granbaz\u00e1n, is considered one of the emblematic wineries in the Saln\u00e9s Valley in the D.O R\u00edas Baixas. 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